News from Wal-mart

[sunbiz1]

news from walmart BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to sample a new discount item-Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for inexpensive wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important." So, with that in mind, here are the top 12 suggested names for Wal-Mart Wine:



12. Chateau Traileur Doublewide

11. White Trashfindel

10. Big Red Gulp

9. Grape Expectations

8. Domaine Wal-Mart "Merde du Pays"

7. NASCARbernet

6. Chef Boyardeaux

5. Peanut Noir

4. Chateau des Moines

3. I Can't Believe It's Not Vinegar!

2. World Championship Wrestling

And the number 1 name for Wal-Mart Wine...

1. Nasti Spumante
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