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dgjock
10-01-2004, 11:36 AM
Paper (http://www.ncaa.org/databases/baselineStudy/baseline.pdf)
This paper was published by NCAA. Look at the executive summary part (I think page3) and the introduction (page 8).
I was reading it the other day and found out that Doug Flutie got a phenomena called after him. Aint that cool!


Boston College experienced a 30-percent increase in
applications in the two years following the famous game-winning “Hail Mary” pass by
Boston College quarterback Doug Flutie.3 Ever since, the potential direct and indirect
benefits associated with winning sports teams have been referred to as the “Flutie effect.”
Many athletic directors and others rely on this perspective to justify significant increases
in athletic spending.